Visiting Our Website

Purpose and lawful basis for processing
We collect information from visitors to our website to maintain and monitor the performance of our website and to constantly look to improve the site and the services it offers to our users. The lawful basis we rely on to process your personal data is Article 6(1)(f) which allows us to process personal data when it’s necessary for our legitimate interests. For example, in order to maintain the integrity of our IT systems and the continuity of our business.

 

What we need
When you visit www.outdoorsgroup.co.uk, we automatically collect the following information:

  • technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
  • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

 

We also collect information from: payment and delivery services, advertising networks, analytics providers, and search information providers.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

Cookie

Domain

Type

Description

Duration

_fbp

outdoorsgroup.co.uk

Advertisement

This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.

3 months

YSC

youtube.com

Advertisement

YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.

session

VISITOR_INFO1_LIVE

youtube.com

Advertisement

A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.

5 months 27 days

yt-remote-device-id

youtube.com

Advertisement

YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

never

yt.innertube::requests

youtube.com

Advertisement

This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

never

yt.innertube::nextId

youtube.com

Advertisement

This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

never

yt-remote-connected-devices

youtube.com

Advertisement

YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

never

_gcl_au

outdoorsgroup.co.uk

Analytics

Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.

3 months

_ga

outdoorsgroup.co.uk

Analytics

The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.

2 years

_gid

outdoorsgroup.co.uk

Analytics

Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.

1 day

_gat_gtag_UA_77133078_1

outdoorsgroup.co.uk

Analytics

Set by Google to distinguish users.

1 minute

__hstc

outdoorsgroup.co.uk

Analytics

This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

1 year 24 days

hubspotutk

outdoorsgroup.co.uk

Analytics

HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.

1 year 24 days

CONSENT

youtube.com

Analytics

YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.

2 years

__cf_bm

hubspot.com

Functional

This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.

30 minutes

__hssc

outdoorsgroup.co.uk

Functional

HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.

30 minutes

PHPSESSID

outdoorsgroup.co.uk

Necessary

This cookie is native to PHP applications. The cookie is used to store and identify a users’ unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.

session

__hssrc

outdoorsgroup.co.uk

Necessary

This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.

session

elementor

outdoorsgroup.co.uk

Necessary

This cookie is used by the website’s WordPress theme. It allows the website owner to implement or change the website’s content in real-time.

never

 

What we do with it
We will use this information:

  • to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
  • to allow you to participate in interactive features of our service, when you choose to do so;
  • as part of our efforts to keep our site safe and secure;
  • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
  • to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

Sharing your information and data processors
We share relevant information with the following organisations or use them as data processors:

  • Google and Facebook, who require the data to select and serve relevant adverts to you and others.  We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in EX20). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.
  • Search engine providers that assist us in the improvement and optimisation of our site.
  • WordPress, who host our website.

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